This post is somewhat off topic, but is relevant if you follow startups, are in a startup or plan to be. There is a huge and growing market for organic products and accompanying services. I know since I built a click and brick place called The Yoga Company 4 years ago this month. Anyway, for many of us, the word organic is safe, it’s natural, it’s without the use of drugs, hormones and pesticides. So how about applying this thought to building a company? An organic company, what would that look like?
An organic company would have a strong vision, have passion about its idea, would iterate efficiently, and would also execute responsibly. It would have to build the right mix of cast and characters, that trust each other, can work as a team, have just enough functional tension, and share a common agenda. An organic company would put itself in the best position with integrity. It would also use its energy to create and nurture opportunities, and show up for them. It would find its way on instincts as well as mindful calculations. It would temper reactive behavior and be smarter about proactive behavior. It would be obsessed with its customer’s success/satisfaction first. It would have a finger on the customer pulse at all times. It would tell its story by rolling out its vision in product form one logical step at a time. It would be driven by the big picture rather than the minutiae. It would proliferate its purpose every step of the way. It would proliferate its personality and even humor every step of the way. It would have cultural relevance. It would leverage its shortcomings into positive outcomes. Finally, it would be much about the journey. It would also have some organic beer in the fridge. Ok, that part was a joke;)
It’s definitely our aspiration to be an organic company. And our next round of beta opening up this week is definitely organic.
-MC
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